Rialp, Alex; Rialp, Josep (2006), International Marketing Research: Opportunities and Challenges in the 21st Century, Advances in International Marketing, vol. Catalogs are the oldest form of direct marketing, with a history that dates back to the latter half of the 19th century. Many companies engage in opt-in or permission marketing, which limits their mailing or… Continue reading The Ultimate Guide to B2B Marketing in 2024 [new Data + Expert Tips]